The Trace team was feeling the love this Valentines day weekend as we walked the floor of the Las Vegas CBD expo. There were a nearly overwhelming number of companies showcasing the best of the best when it comes to hemp products, and we spent the whole weekend learning about all the new exciting things we can expect this year.
We attended a wide variety of seminars and talks, but the one that really stuck out dealt with branding in the increasingly saturated hemp market. This talk really honed in on the importance of differentiating your brand, an idea that is near and dear to our heart! Here at Trace our goal is to provide tools for everyone across the hemp industry to communicate what makes them special.
The Las Vegas CBD expo was a great learning experience and we can’t wait to go back again next year.